Welcome to the part of my portfolio where classroom theory turned into high-stakes strategy (with a dash of caffeine-fueled teamwork)!
During my time at Kelley, I tackled a mix of real-world inspired and simulated case challenges. These projects pushed me to think far beyond marketing, blending finance, operations, and strategy to craft bold, business-ready solutions.
From late-night whiteboard sessions to polished client-style presentations, these experiences sharpened my analytical mindset, creativity, and ability to collaborate across functions. Keep scrolling to see how I brought brands to life through data, insights, and storytelling—one case at a time.
Role: Strategist & Campaign Manager
Course: Strategic Marketing, Kelley School of Business
In this immersive StratX Marketing Simulation, I led strategic decisions for a virtual brand—launching products, analyzing markets, running ad campaigns, and optimizing our go-to-market strategy. It was a crash course in data-driven marketing, teamwork under pressure, and adapting fast in a competitive environment.
→ Check out our final report for insights, wins, and lessons learned.
Role: Co-Researcher, Strategist, & Ad Creator
Course: M405 Consumer Behavior, Kelley School of Business
In this hands-on research project, our team explored how marketing can be used to help consumers make better choices. We focused on the rising trend of sports gambling among college fraternity men, diving deep into behavioral psychology, industry data, and media influences.
We conducted extensive secondary research, built targeted surveys, and created two custom ads—a short video and a print campaign—to raise awareness and shift perceptions. We then measured the impact of our ads through original survey data, using findings to propose better communication strategies for change.
Our work integrated behavioral concepts like gambler’s fallacy and the availability heuristic to understand why this issue persists—and how smart, research-backed messaging can begin to reverse it.
→ Take a look at our project to see how data, empathy, and strategy came together to spark behavior change.