Mika Pietromonaco Spahn
Home
Background
Portfolio
  • Welcome to my Portfolio!
  • The Strategy Studio
  • Internship Diaries
Contact
Mika Pietromonaco Spahn
Home
Background
Portfolio
  • Welcome to my Portfolio!
  • The Strategy Studio
  • Internship Diaries
Contact
More
  • Home
  • Background
  • Portfolio
    • Welcome to my Portfolio!
    • The Strategy Studio
    • Internship Diaries
  • Contact

  • Home
  • Background
  • Portfolio
    • Welcome to my Portfolio!
    • The Strategy Studio
    • Internship Diaries
  • Contact
INDIANA UNIVERSITY - BLOOMINGTON

Education

2025 graduate of Indiana University’s Kelley School of Business with a B.S. in Business with a focus in Marketing and Digital and Social Media Business Applications. 


Recognized as a Dean’s Scholar and Direct Admit. Involved in the American Marketing Association, Kelley-to-Kelley Mentoring Program, and Kappa Kappa Gamma

RELEVANT COURSES & Platform familiarity

Business Information Systems and Decision Making: 

  • Excel (Modeling, Dashboards, KPIs)
  • Access
  • Optimizing Supply Chain & Logistics
  • Quantitative Analysis & Modeling 

CRM and Digital Analytics: 

  • CRM Calculations (CRM ROI, CLV, CAC, CRR, etc.)
  • HubSpot
  • Social Listening (Brandwatch, Hootsuite, Sprinklr)

Digital Marketing: 

  • SEO & SEM (PPC, SERPS)
  • Online Adv

Business Information Systems and Decision Making: 

  • Excel (Modeling, Dashboards, KPIs)
  • Access
  • Optimizing Supply Chain & Logistics
  • Quantitative Analysis & Modeling 

CRM and Digital Analytics: 

  • CRM Calculations (CRM ROI, CLV, CAC, CRR, etc.)
  • HubSpot
  • Social Listening (Brandwatch, Hootsuite, Sprinklr)

Digital Marketing: 

  • SEO & SEM (PPC, SERPS)
  • Online Advertising (display ads & native advertising) 
  • Email Marketing (MailChimp)
  • Influencer Marketing & Outreach
  • Social Media 

Creativity and Communication: 

  • Adobe Creative Suite
  • AI (CoPilot, ChatGPT)
  • Multi-Channel Marketing
  • RFP's
  • Press Release 
  • Campaign Development

Marketing Strategy: 

  • Sustainable Competitive Advantage 
  • Marketing Funnel, Planning, Strategy
  • Resource/Budget Allocation 

Consumer Behavior:

  • Consumer motivations, attitudes, perceptions, and learning processes
  • Persuasion techniques

Business Presentations:

  • Storytelling
  • PowerPoint 

Business Writing: 

  • Effective email communication 
  • Crisis Communication


Web and Social Media Analytics: 

  • R studio
  • Stata
  • Landing Page Optimization

Digital Marketing & E-commerce

  • Google Analytics
  • Google Ads
  • Salesforce
  • Figma

Management, Evaluation, and Display of Marketing Data and Analysis: 

  • IBM SPSS Statistics
  • Attitude measurement & scaling
  • Data-driven market segmentation & competitor analysis 
  • Database Topics: nature and 

Web and Social Media Analytics: 

  • R studio
  • Stata
  • Landing Page Optimization

Digital Marketing & E-commerce

  • Google Analytics
  • Google Ads
  • Salesforce
  • Figma

Management, Evaluation, and Display of Marketing Data and Analysis: 

  • IBM SPSS Statistics
  • Attitude measurement & scaling
  • Data-driven market segmentation & competitor analysis 
  • Database Topics: nature and sources of scanner data, micro-merchandising systems, CRM system analysis tools. 

Marketing Research: 

  • Defining Research Objectives
  • Qualtrics (Survey Research Design)
  • Sampling Procedures (A/B Testing)
  • Third Party Research (Mintel, Forrester)
  • Communicating Research Findings

Operations and Supply Chain Management:   

  • Capacity planning, Inventory management, Demand forecasting, Aggregate production planning, Project management, Lean/Six sigma quality and SPC techniques

Corporate Finance: 

  • Financial Modeling and Reporting, Budgeting and Forecasting, Risk Management, Investment Evaluation, Sensitivity Analysis

Accounting 

  • Financial, Managerial, Cost, Taxation

Work Experience

Rolls-Royce Motor Cars North America

Rolls-Royce Motor Cars North America

Rolls-Royce Motor Cars North America

 As a Marketing and Communications Intern, I supported PR teams at luxury automotive events, helping bring new model launches to life. I also organized marketing data to streamline contact tracking and outreach in a fast-paced, detail-focused environment. 

Pix Around Photography

Rolls-Royce Motor Cars North America

Rolls-Royce Motor Cars North America

As a Social Media Intern, I helped shape the brand’s voice on TikTok and Instagram by creating content plans and researching what resonated with different audiences. I also analyzed trends and competitors to guide social strategy and boost engagement for a global photography platform. 

Haute Living Media Group

Rolls-Royce Motor Cars North America

Haute Living Media Group

As a Marketing and Events Intern, I  assisted with planning high-profile events and worked across teams to keep everything running smoothly. I also helped manage partner communication and internal systems to ensure a polished guest experience from start to finish. 

Certificates

    Copyright © 2025 Mika Pietromonaco Spahn - All Rights Reserved.

    Powered by